In my 15 years of experience in the ever-evolving field of product design, I have developed a wide range of skills. I've honed my expertise in strategic product design, having worked in various settings, including startups, agencies, enterprises, and government organisations.
In these diverse roles, I have applied design thinking methodologies to address user problems within complex business ecosystems. Human-centered design is the foundation of my approach, and I utilise the three lenses of customer desirability, technological feasibility, and business viability to make well-balanced design decisions. This approach allows me to deliver impactful solutions that benefit both end-users and business outcomes.
I find great satisfaction in collaborating with tech and operations teams to simplify complex systems and deliver them to customers in the simplest form possible.
Experience
As a Product Design Lead for the app team at Bunnings, I am responsible for leading and overseeing the design process of digital products focusing on the Bunnings mobile apps suite; Bunnings App, PowerPass and REDs Team Member App. Our team aims to deliver lean solutions to customer problems and un-met needs.
• Product design strategy
• Lean product design
• End to end product delivery
• Human centred design
• Feature prioritisation
• Rapid prototyping
• Customer interviews and usability testing
• Managing team
• Product design strategy
• Lean product design
• End to end product delivery
• Human centred design
• Feature prioritisation
• Rapid prototyping
• Customer interviews and usability testing
• Managing team
Product design lead
May 2020 - December 2020
May 2020 - December 2020
Online Education Services manages online learning for Swinburne Online, Queensland University of Technology Online, Western Sydney University and Monash Online. I lead the product design for the eLA interventions program - a tool to help online teachers identify students that may need support because data shows that they are not engaged with online courses.
• End to end product delivery
• Human centred design
• Feature prioritisation
• Stakeholder engagement
• Rapid prototyping
• Planning and facilitating workshops
• Customer interviews and usability testing
• Human centred design
• Feature prioritisation
• Stakeholder engagement
• Rapid prototyping
• Planning and facilitating workshops
• Customer interviews and usability testing
Product designer
June 2018 - April 2020
June 2018 - April 2020
As part of the Australia Post digital experience team I worked within various parts of the business including account, consumer deliveries, small business sending and design system. With a mature design practice and agile delivery teams I was able to lead new features and optimisations to contribute to the huge product ecosystem that Australia Post offers. Using customer research I was able to influence and deliver features that enriched customers lives while delivering business outcomes.
• Web and mobile design
• End to end product delivery
• Human centred design
• Stakeholder engagement
• Rapid prototyping
• Planning and facilitating workshops
• Customer interviews and usability testing
UX UI designer
June 2016 – May 2018
June 2016 – May 2018
Pugh Morgan create meaningful brand-led experiences. Digital is the first touch point for most brands and I was hired to evolve beautiful brands to digital experiences. A small team of experts work as a unit to create crafted and considered digital products.
Each project had a unique process which and tasks range from extracting briefs and business rules and requirements from clients to running workshops, creating digital strategy, prototyping and delivering digital experiences.
• Web and mobile design
• UI / UX
• User flow diagrams
• Rapid prototyping
• Customer journey maps
• Planning and facilitating workshops
• Digital Strategy
• Visual design
• UI / UX
• User flow diagrams
• Rapid prototyping
• Customer journey maps
• Planning and facilitating workshops
• Digital Strategy
• Visual design
Digital Creative
May 2015 – May 2016
May 2015 – May 2016
Leo Burnett Melbourne embraces digital as the most effective channel to engage mass audiences. Taking a fully integrated approach to any creative brief which allowed me to collaborate with some of the best minds in advertising, offering my creative expertise to take campaigns to the digital space. I had the opportunity to work on some huge campaigns with short timelines, big budgets and even bigger audiences.
In addition to delivering apps and websites I extended into an art director role and oversaw fully integrated campaigns for 7-Eleven including a TVC, video content, outdoor and point of sale materials.
• Web, mobile and app design
• UI / UX
• Visual design
• Integrated media
• Creative presentations
• Pitching for new business
• UI / UX
• Visual design
• Integrated media
• Creative presentations
• Pitching for new business
Digital designer
October 2012 – May 2015
October 2012 – May 2015
At The White Agency I took design lead on Melbourne based clients Sussan and Momentum Energy and supported work with Sydney projects for Lion Beer & Wine, Lendlease, Lexus and Toyota.
As a client facing role I had a deep knowledge and understanding of each of the brands that I work with and collaborate closely with their marketing teams to achieve our project goals with exceptional digital platforms and campaigns.
• Web, mobile and app design
• UI / UX
• Visual design
• Creative presentations
• Pitching for new business
• UI / UX
• Visual design
• Creative presentations
• Pitching for new business
Digital designer
November 2009 – February 2012
November 2009 – February 2012
Zeroseven is a digital development house that work closely with their clients focusing on a wide range design centric custom built digital solutions. Here I worked closely with clients, producers, designers and developers creating visual concepts and interfaces for a range of clients from small business to not for profit and enterprise level projects.
• Web, mobile and app design
• UI / UX
• Visual design
• UI / UX
• Visual design
Education
Graduated with distinction in 2010
Bachelor of Creative Industries (Communication Design)
Bachelor of Business (Advertising)
Designing Strategy
Uniting rigor and creativity to create a successful strategy
Completed April 2022
Strategic Business Thinking
Design strategy course that teaches you how to present better business cases for design work by talking about design differently. Allowing my design discipline to feel more valued and have more impact.
This course allowed me to practice and get feedback on the business, communication, relationship, and analytical skills you need to present stronger business cases and better influence strategic decisions.
This course allowed me to practice and get feedback on the business, communication, relationship, and analytical skills you need to present stronger business cases and better influence strategic decisions.
Product Management
An 8 week course on effectively taking a product to market are invaluable for a cross-section of business functions and crucial to their ultimate success. A focus on how to drive success in a modern business, creating value through scalable solutions and continuous delivery.
A highly selective and sought-after course for copywriters and art directors. A course about ideas – creative thinking & the processes involved in coming up with great ideas.